Tuesday 28 September 2010

TARGET AUDIENCE RESEARCH

The internet is a wonderful thing. With the help of twitter and facebook I can research into who listens to Gabrielle Aplin, who is interested in a music video, their age and where they're from. This will then give me the ages that we need to aim this video towards.

She has over 15,000 subscribers on youtube, and is currently on high demand as she is becoming so popular in different places around the World. She is the 79th most subscribed - All Time - musician in the United Kingdom. She is the 76th most viewed - This Week - musician in the united kingdom. She is also the 97th most viewed - This Month - musician in the united kingdom. This shows how popular she actually is around the UK. She is also in high demand all across the world, which makes the research just a little bit harder as I can't actually talk to everybody from different places and see if their views are different or the same to those in the UK. The majority of fans that I have met have been female, and about our age (17), but she does have a few male fans too and we'll have to keep that in mind.

I posted on twitter a tweet about whether people were fans of Gabby, for them to post their age if they were so far, I've got:

I am! And I'm fifteen! She's amazing by the way! :)
The girl above, is from Singapore. The fact she is from almost the other side of the world, just shows how varied and wide her fanbase is.

15, singapore, f.
20, austrailia, f.
15, indonesia, f.
18, paris, f.
18, california, m.
15, bath, f.
26, denmark, m.
29, london, m.


I've also posted the same thing on facebook as I can get to a different group of people on there that way. I have recieved:

13, bristol, f.
16, birmingham, f.
17, northants, f.
17, bristol, f.
14, saudi arabia, f.
17, manchester, f.
18, london, m.
21, essex, m.

Wednesday 22 September 2010

POSSIBLE LOCATIONS AND PROPS.

LOCATIONS

- Marshfield
- A house (Bedroom and front door specifically)
- A road with a stop sign

PROPS

- Matchstick house & 'Throne'
- Stop sign
- Posters
- Photograph
- Smile on paper
- Bed
- Group of people

INITIAL VIDEO IDEAS.

I'm sick and tired,
Of hanging out my window.
(Singing out her window)
I've learnt from past experience,
Rain can't make flowers grow.
(Transition into next scene)
And friends don't stick around,
They go which way the wind goes.
(Group of people, one by one, disappear)
You're never safe and sound,
Until all your doors are closed.
(Stood in doorway, singing, slam door)
Doors are closed,
Doors are closed.
(Long shot of girl in field)

When you're awake on your own,
Shadows turn into ghosts. (x2)
(In field, doesn't want to be outside. Going crazy. Camera circles.)

Soon it will all fall apart,
And the roads will have no way.
(Walk towards a stop sign)
And you'll be the one laughing,
As their fences fade away.
(Singing out of window)
And instead of being left there,
Feeling all alone.
(Stood on edge of road, bag on back. Singing)
Breakdown the house you made of matchsticks,
And set fire to the throne.
(Matchstick 'throne' sets fire. House burns too)
To the throne,
To the throne.
(Watch burn until nothing left.)

When you're awake on your own,
Shadows turn into ghosts. (x2)
(Same as before. Different footage)

Home becomes what you're scared of the most. (x2)
(Front door. Walk towards camera. Singing)

When shadows turn into ghosts,
Its what you're scared of the most.
(Face in camera. Singing)

I'm pulling pictures off the wall,
(Posters/Photo of 2nd phrase on wall. Rip down)
Watching smiles as they fall. (x4)
(Smiles on paper. Drop. Frown/Split screen smiles frowns etc.)

When you're awake on your own,
Shadows turn into ghosts. (x2)
(Look around room)

Home becomes what you're scared of the most. (x2)
(Singing)

When shadows turn into ghosts,
Its what you're scared of the most.
(Fall on bed)



This isn't the final idea, this is just what we want to be able to incorporate into our video. We understand that we might not be able to fit it all in, and if we can't, we will compromise. I think our ideas for this video are complex, but not unachievable.

Thursday 9 September 2010

TIME PLAN.

Myself and Abbie have created a time plan in a website we got told about called Tom's Planner. It is only a vague schedule as we don't know what may or may come up during this time. Hopefully we will be able to stick to it as best we can so that we don't fall behind.

Having a schedule like this allows us to keep checking where we should be at in our project. It means we will have this as motivation not to fall off track and have to catch up on loads of work. We carefully thought out what time we would give ourselves for specific parts of the project and we gave ourselves enough time to make sure it was actually complete. We sectioned the schedule into different parts; Pre-production, Production of Ancillary tasks, Production of Music video and Evaluation.

OUR IDEAS SO FAR.

As we have had a few lessons already, and began thinking about this project at the end of last year, we have already got a few ideas in mind. We really want this music video to look as professional as we can get it so we are looking into using a tripod in parts to make sure everything is completely still. We are more than likely going to be using Adobe Premier Pro to edit the video which is good as we are used to this editing software. With the ideas we are coming up with, it requires a range of editing skills, so we will be experimenting before we use the actual clips for the video.

We've decided on the song, and now we just need to find some actors. We were hoping that Gabby would be our main actress but she didn't want to do it. Hopefully we will find someone who is 'free spirited', so to speak, as for the music video we want, we have a specific look in mind. We need to ensure that we can rely on this person/these people, as we don't want to fall behind schedule. Songs like this usually have a specific type of person being in the video, for example, we have a naturally pretty girl, who is slightly hippyish in mind. We just think that this type of person would make the video the best it could be as it would be similar to the song and who sings it. We also need other actors in the video for some specific parts so hopefully we can find people relatively similar to the actor we find for the main.

We have vaguely looked into locations, and they aren't exactly close but Abbie will be driving soon and these places will become much more accessible to us. Obviously we don't want to spend lots of money on travelling so if we were to go out to said locations, we'd shoot as much footage as we could in that day and see what we could use.

As there are only two of us in the group, it means there is a lot of responsibility on our shoulders so that we don't fall behind. It would be a good idea to start allocating duties for each other so that the work load is shared. We will probably take it in turns filming and editing as we both have different styles of doing so, and it would look good at the end if there is a range of different filming and editing styles in the video.

In the next few weeks we want to get a lot of the research done. This includes Questionnaires which will ask what types of music video people prefer, what they would like to see in a video of this genre, etc. We will look to get answers from people via Facebook, Twitter, Tumblr and Myspace as these are the main social networking sites at the moment. Teenagers these days spend a lot of time on the internet so hopefully we should get a decent amount of answers. We have already used social networking sites to communicate with Gabby about what kind of style she would prefer us to use for her video. She sent me the videos below saying she really likes that kind of video, so we will take all of that into consideration. Facebook is good to use for this project as it means we can all get in contact with each other easily and keep an eye on what we're doing and if we're up to date.

Hopefully me and Abbie will start looking at other music videos and what is put into them. We will look at the camera angles, the movement they use, what kind of shots they use and what lyrics they use them on. We will look at the colours used and what effect the colours used gives the video or the song. Sometimes videos are completely random and others they have a narrative, it is up to us to decide whether we want to work with a narrative or not. Personally, the type of song this song is, I think it needs a narrative, but we will discuss it further at a later date. As we also have an ancillary task to create a Poster and CD cover for the song, we will need to brainstorm ideas for this and start working on them as soon as we can. We will pick out a range of CD covers and posters and analyse them in detail and see what we think works and what doesn't work.

GABBY APLIN.

We have chosen to use a song called Ghosts written by my friend Gabby Aplin. She is a singer/songwriter who has risen to fame over the social networking sites Myspace and Youtube. She has a fan base of around 15,000 fans on Youtube alone. She recently has had a website set up which you can find at this link. She has managed to accumulate over 2 million total views on Youtube, and over 1 million on just one song on Myspace.

We thought that we would look at an unsigned artist to use for our music video, as it meant we didn't need to go through copyright as I know her. She posts not only covers of songs on Youtube, but original songs too and one of them caught our eye. That song was Ghosts. The lyrics are enchantingly beautiful and are written from the heart. They hold such meaning not only to Gabby, but to other people who will listen to it and interpret it in their own way. I think using a song like this is good because we can interpret it how we want to and incorporate different aspects of what we feel the song is about.